3 Effective SEO Tips For Your Startup Law Firm
Most established law firms have a digital presence. For this reason, it may feel like there isn't any space for your startup company to thrive online. However, this isn't the case. Most potential legal clients use the Internet. One way to reach out to them is by creating a digital presence and optimizing your website for search engines. But how do you get started with this? Below are some effective law firm SEO tips to draw clients to your business.
Create and Optimize Your Law Website
If you don't have a legal website yet, the first step is to create one. A website improves the credibility of your business. Potential clients can stop by your site to view your services, check client reviews, and read industry news. However, a website is only effective if it's optimized. An optimized site has the following features:
- It is mobile friendly
- It loads fast
- It has optimized text, images, and video
- It has simple navigation
A site with the above features improves user experience by making it possible for potential clients to access and navigate your webpages. It also reflects well on your law firm, as it shows you put effort into designing a site for your clients.
Rank for Local Law Keywords
Almost every law firm has a website and ranks for legal keywords. To increase visibility, you need to compete for the top spots on search engines. This is only possible if you rank for high-quality, local keywords. Use a keyword research tool to find out the legal keywords that people search for most. Modify these to suit your local audience, especially if they are your primary target audience.
Long-tail keywords perform better than short-tail keywords because they are more specific. They have less competition, attract substantial traffic, and have high conversion rates. Examples include key phrases such as:
- Can you sue an insurance company?
- Which is the best law firm in New York?
- How much are legal services in New York?
Use location-specific keywords, as they get more priority on search engines compared to non-location key phrases.
Create Educative Content
Law involves a lot of complexities that the common person doesn't understand. One way to optimize your site for search engines is by writing educational and informative content. For example, if you practice personal injury law, you can write blogs on various personal injury issues, such as construction injuries, product liability, car accident claims, wrongful death, and much more. As potential clients come online looking for this kind of content, they will land on your site and convert.
Search engine optimization can boost conversions and give you a competitive edge over established law firms. Contact a company that offers SEO for lawyers to learn more.