3 Tips For Starting A Website As A Freelance Writer
As a freelance writer, you may underestimate the impact of a website on your ability to attract and retain clients. Building an attractive and functional website is one of the best investments you can make in your career.
Make The Investment
If you simply want an online portfolio of your work, building a website on free platforms may be enough. However, to build a serious reputation for yourself, you will need to make a small investment in your future. Start with buying a domain that is easy to remember and you will want to keep for many years to come. Since you will need to utilize social media for marketing, you may want to choose a name based on the available user names on various social media platforms.
When purchasing web hosting, start with the least expensive plan with the option to upgrade as your needs change. If you anticipate starting other online business opportunities, you may want to purchase a hosting plan with the option to host multiple domains on the same account.
Keep Your Site Simple
As a writer, you are not expected to have a website with high-tech graphics and pictures. When in doubt, stick with a clean and simple website design. Make sure your website is easy to read and navigate. Your objective is to display your work and the services you offer. Consider including a clear, professional photograph on your home page. Since you may deal with clients exclusively online, a photograph can make prospective clients more comfortable trusting you.
Include a page where prospective clients can review samples, whether they are written on your website or are links to work published online. If you have samples in print media, take the extra effort to scan a copy to add to your website. A wide array of samples on your website can reduce the number of new samples you have to write for each prospective client.
Add A Blog
Blogging is an easy way to add interest to your website and show your writing abilities. You want prospective clients to find you through search engines. To improve your ranking and visibility, you will need to keep your website updated with interesting and relevant content. If you specifically want to gear your blog to businesses who may be interested in your services, consider making blog posts about social media marketing, search engine optimization and other topics businesses might find useful.
Starting a website as a way of marketing yourself as a freelance writer is essential in a competitive online market. Although designing a website can seem daunting, a simple website can quickly help you stand out from the crowd.